About us

Point-of-sale finance, redefined

Strong connections and partnerships

With over a decade of experience in the consumer financing sector, we have built relationships with thousands of businesses and tens of thousands of people throughout Canada - helping them to achieve growth and success in all their endeavours. LendCare is a wholly owned subsidiary of goeasy Ltd. (TSX:GSY), and together, we work to help bring our customers and merchants a robust suite of products and a best in class financing experience.

We see credit differently

We see the story behind the numbers and use our multi-device compatible technology to simplify the financing experience and maximize approvals. Because changing the way you view potential allows you to see the potential in everyone.

Lendcare History —













LendCare Financial Services began operating in Pickering, Ontario and Montreal, Quebec and focused primarily on non-prime direct-to-customer retail loans

New credit facility of $4M 

Name changed from LendCare Financial Services to LendCare Capital Inc.

Expanded portfolio to include Powersports financing

New credit facility of $50M

Wholesale securitization structure established 

Increases previously established wholesale securitization structure by $65M

Establishes new and additional $70M credit facility

Increases previously established wholesale securitization facility to $100M

Receives $30M equity investment from a Chicago-based private equity firm

Establishes new credit facility by New York-based investor of $175M

Chief Financial Officer joins as leadership team member 

Partnership with Bombardier Recreational Products (BRP) established

Establishes new securitization facility with a Canadian Schedule 1 bank

Director of Product Strategy and Data Analytics joins as member of leadership team 

Expands existing senior credit facility to $250M

Renews and increases securitization facility with Schedule 1 bank to $50M

Head of Marketing joins as member of leadership team

Quebec office moves to larger location to accommodate rapid growth

Establishes new and additional $100M credit facility to supplement the existing senior facility, bringing total raised and established facilities to over $600M

FrontLine is launched for multiple verticals. FrontLine allows merchants to complete applications in minutes and get instant credit decisions right at point of sale. Merchants can use their smartphone, computer or tablet to submit applications, upload identification and sign credit agreements all electronically, from anywhere they are.  

April - goeasy Ltd. completes acquisition of LendCare Holdings Inc. for $320 million 

April - Massimo Motor Canada appoints LendCare as their exclusive POS finance partner in Canada

May -LendCare Expands FrontLine Point-of-Sale Finance Solution into Auto Repair Industry 

July - LendCare Powers the Launch of Segway Powersports Canada

Oct - HISUN Motors Canada Appoints LendCare as Preferred Lender

July - Opened the first amalgamated LendCare and goeasy office in downtown Montreal, Quebec

Sept - LendCare Partners with Eye Recommend, Canada’s Leading Cooperative of Independent Optometrists

A foundation worth building on

At LendCare, we work for you to provide the best possible financing option to fit your customer’s needs. We’re here to help our partners spend less time sifting through declined credit applications, and more time getting the approvals they need to make the sale.

Our success has always stemmed from building relationships. Whether it’s building relationships that help our partners further their success or relationships that benefit and better our community – LendCare is here to help.

We continue to use our success to help support a great number of local and international causes. From sponsoring sports teams, food and toy drives, to building sustainable education centres in Cambodia – LendCare is always here to lend a hand.

Struggling to attain a proper education should not be an experience anyone has to endure. Helping to build learning centres in Cambodia was an uplifting journey that has touched the lives of many and will stick with us forever.

Check your loan balance and account with our app.

Need real-time account and payment details?

We've partnered with our parent company, goeasy Ltd., to bring you the goeasy Connect App. With this app, you can easily check your LendCare loan balance, payment history, and access additional loans and information.

The goeasy Connect app is available for download on both Google Play and the App Store.

Log in or sign up using the email address associated with your LendCare loan.*


*If your email address has changed, please contact Customer Support at [email protected] to update it. Note that it may take up to five days for your updated loan details to appear in the app.